The BIG GAME this past Sunday reminded us of our Super Bowl campaign that we ran for [yellow tail] wines that generated 1,500 fantastic UGC videos to introduce the brand's new tagline, Tastes Like Happy, driving massive foot traffic to Costco, Publix and other grocery stores to purchase the wines leading into the Super Bowl.

Our campaign was a nano-Influencer program that brought together an Army of Davids to pack a Goliath-Sized punch for [yellow tail] on Super Bowl Sunday.

Although the campaign was fantastically successful generating over 1 Billion free publicity impressions two years ago, the concept to use Nano Influencers was before its time.

The real opportunity for Nano Influencers is in 2021.

Why? You may ask.

The technology and networks have matured so that it is highly affordable to build, activate and measure Consumer Advocacy at scale. For example, Socialtyze has perfected its technologies and partnerships so that we now pull from our network of 300,000 vetted and approved Nanos to pick the ones that are just right for each of our brands.

Here are 5 Core Benefits to Going Nano now -

1. Acquire New Customers- When running a Nano campaign you are guaranteed to generate new customers as the Nano’s themselves are your clients at scale. Receive 1,000, 10,000 or 50,000 new customers guaranteed depending on your budget.
2. Pinpoint Targeting- You can build your Nano Ambassadors through a highly refined vetting process that searches by specific criteria so you will know that these advocates fit your customer profile.
3. Build Your Army of Raving Fans- It is now simple to build raving fans at scale, i.e. advocates that you can tap into with every campaign to build momentum with your brand among their friends, generating more customers for you. On average, Socialtyze’s Nanos have a social reach of 2,000 like-minded followers.

1. Connectivity - Nanos personally know most of their followers and are influential in persuading their real-life friends to consider your product or service. Engagement rates for Nanos are 4-10% of the follower base, which is significantly higher than any other type of influencer tier.
2. CRM 2.0 - With Nanos you have the opportunity to build CRM on steroids. It’s B2C2C. In essence, you can use Nanos to spread your brand message to their friends on a continuous basis, and we know that people listen to their friends much more than they listen to messages coming from a brand.

Those are 5 good reasons to consider Going Nano in 2021 and we kept it short. There are plenty more benefits to building your Army of Raving Fans to drive your business forward.

If you’re interested in exploring how Nanos could fit with your current marketing goals this year, contact us at Sean@Socialtyze.com and we’d be happy to customize ideas for you.

Apple’s iOS14 update is poised to cause significant changes to advertising within mobile apps. Conversion marketing on Facebook and Instagram are slated to be most affected as previously-available targeting, optimizing and reporting techniques will be restricted by limiting access to consumer data. The latest iteration of Apple’s operating system will include three new app policies:

• Data Nutrition Label: All apps must submit information about their app’s data collection practices via Apple’s App Store Connect.

This means apps will now have to reveal information about their privacy practices up-front, including any third-party integration. This will allow users to learn about some of the data types the app may collect, and whether that data is linked to or used to track them.

• Tracking Transparency Prompt: App Store apps (including Facebook) must ask users for permission to track them across third-party apps and websites through Apple’s App Tracking Transparency (ATT) Framework.

Basically, a prompt will pop up asking the user if they will allow the app to track their activity across its platform and other websites. The user can then select either to, “allow” or “ask app not to track”.

• Tracking via App/Browser APIs: Facebook and other platforms will need to use a new framework that restricts, aggregates, and delays event reporting.

Facebook has taken a vocal stance against these policies, stating that personalized advertisements and user privacy can coexist. Apple’s CEO Tim Cook had this to say,

Their plan was not to use Apple’s Tracking Transparency Prompt, however, this would have blocked Facebook from the App Store; and hence, Facebook had no choice but to participate in order to continue to support users and businesses that rely on their services. Facebook stated, “While limiting how personalized ads can be used does impact larger companies like us, these changes will be devastating to small businesses.”Apple’s changes are set to disrupt the in-app media landscape by making it much harder for businesses to personalize advertising. There is no doubt that more info will continue to be released around the topic and advertisers and agencies alike will need to pivot their strategies accordingly. If you are a brand or agency and would like more information on how the iOS14 update will affect you, please reach out to us at info@Socialtyze.com. We would be happy to help.

If you would like your brand to thrive in 2021, lean into these marketing trends. Below is part 2, click HERE for part 1.

Sources: (7) HypeAuditor 2019 (8) Blog HootSuite 2019 (9) Yahoo Finance 2020 (10) Google’s Zero Moment of Truth Study 2011

If you would like your brand to thrive in 2021, lean into these marketing trends. Below is part 1, click HERE for part 2.

Sources: (1) Socialtyze 2020 (2) Facebook 2018 (3) Business Insider 2020 (4) Marketing Hub 2018 (5) Livestream.com 2018 (6) Accenture 2018

Socialtyze ended 2019 saying we couldn’t wait to tell magical stories in 2020. Boy, were we surprised by how much the world would need them.In our darkest moments we are most in need of magic and inspiration, which we believe can come from anywhere. As such, earlier this year we set out to do what we feel we do best: inspire and empower people to live their best lives — and introduce them to products and services along the way.With the support of Gibson, Thrive Market, Veggie Grill, and ElliptiGO, we conceived and launched the Immunity Boost Platform, a health and wellness concept designed to provide Inspiration for a Healthier World. We launched the platform with the creation of The Immunity Boost Festival, a livestreaming event that is taking place now through this Sunday on Facebook and Instagram.

We believe that Health = Wealth & Happiness, and the benefits of healthy living are clear. Research has shown that vitality is directly correlated to happiness and financial success. We also know that the equation for healthy living is simple:

• Eat well
• Sleep well
• Exercise frequently

Unfortunately, as a country we are failing ourselves when it comes to health. Only 20% of Americans meet recommended physical fitness levels, and by 2030, half of American adults are expected to be obese.* The U.S. is only the 18th happiest and 35th healthiest country in the world. Finland and Denmark are the happiest, while Spain and Italy are the healthiest. And 60% of the happiest countries on earth are also the healthiest.**Socialtyze decided to make a difference by inspiring Americans to live healthier lives both during and after the pandemic. The Immunity Boost Festival consists of three core elements 1) highly inspirational, purpose-driven people 2) the power of social media, and 3) the ongoing rise in livestreaming.Our platform includes 200 influential and inspirational personalities who are passionate about changing the current health epidemic. Many incredibly healthy musicians have joined world-class health experts and fitness pros to inspire change.These passionate people include Snoop Dogg, A$AP Rocky, and Steve Aoki as part of the overall platform and for the current festival we are featuring Ziggy Marley, Colbie Caillat, Mark Pontius of Foster The People and others — all of whom are incredibly mindful of what they eat and how often they exercise.

A Special Live Performance and DiscussionwithZiggy Marley and Gold Medalist, Asafa Powell

Health and fitness experts in the platform include Dean Karnazes, “one of fittest men on the planet,” according to Men’s Fitness; Asafa Powell, an Olympic gold medalist in the 100m dash; as well as a wide range of doctors; nutritionists; and experts in food, medicine and wellness.

Fueling Success

How Jesse Itzler's Diet and Exercise Routines Fuels His Success

Join us at the Immunity Boost Festival to gain inspiration for a healthier world and explore a wealth of knowledge about food, health strategies, and fitness routines. The event runs now through 10/11--for the full schedule, please visit at immunityfest.com/schedule.

Cross-Training Exercises withOne of the Fittest Men on the PlanetPresented by ElliptiGO

Colbie CaillatSunday Brunch with Colbie Caillat and Veggie Grill

See you at the festival. If you’d like to learn more about being a sponsor or joining our platform as a talent, please contact us at Sean@Socialtyze.com.

Sources

* Health and Economic Burden of the Projected Obesity Trends in the USA and the UK. The Lancet; 2011.** U.S. Department of Health and Human Services. Healthy People 2020 World Happiness Report, 2020 and Bloomberg Healthiest Country Index