The BIG GAME this past Sunday reminded us of our Super Bowl campaign that we ran for [yellow tail] wines that generated 1,500 fantastic UGC videos to introduce the brand's new tagline, Tastes Like Happy, driving massive foot traffic to Costco, Publix and other grocery stores to purchase the wines leading into the Super Bowl.
Our campaign was a nano-Influencer program that brought together an Army of Davids to pack a Goliath-Sized punch for [yellow tail] on Super Bowl Sunday.
Although the campaign was fantastically successful generating over 1 Billion free publicity impressions two years ago, the concept to use Nano Influencers was before its time.
The real opportunity for Nano Influencers is in 2021.
Why? You may ask.
The technology and networks have matured so that it is highly affordable to build, activate and measure Consumer Advocacy at scale. For example, Socialtyze has perfected its technologies and partnerships so that we now pull from our network of 300,000 vetted and approved Nanos to pick the ones that are just right for each of our brands.
Those are 5 good reasons to consider Going Nano in 2021 and we kept it short. There are plenty more benefits to building your Army of Raving Fans to drive your business forward.
If you’re interested in exploring how Nanos could fit with your current marketing goals this year, contact us at Sean@Socialtyze.com and we’d be happy to customize ideas for you.