“Having been on both the agency and client side of the business for many years, I can say that Socialtyze's strategists are the best in the business when it comes to developing Brand DNA and Strategy.”
Scott Snyder
CEO, BAD ASS COFFEE OF HAWAII

Socialtyze builds Brand DNAs and Strategies for companies through a strategic proprietary process with its origins that originated at Procter & Gamble and was then refined, evolved and pressure tested across over 100 leading brands by our strategic advisor, Iain Douglas. We developed our branding practice with the help of Iain, a proven world-class strategist and brand developer, and Socialtyze Advisor. Iain has been leading new innovations in brand strategy for over 30 years during his tenure at Procter & Gamble, E&J Gallo, VF Corp, and other top companies. If you are interested in a consultation session with Iain to see how we can help you to develop breakthrough strategies to accelerate growth, let us know.

Brand DNA

A Socialtyze Brand DNA is a living and breathing document that captures the foundational “genetic” codes for superior brand development, brand activation, and brand investment.  It allows companies to accelerate growth, increase ROI, and protect brand value. It delivers a filter for all marketing, products, and services and provides clear internal and external communication guidelines for scale.

THE BRAND STRATEGY IS THE BRIDGE; IT TAKES YOU FROM WHO YOU ARE (DNA) TO HOW  YOU WILL BECOME KNOWN

Brand Strategy

Brand Strategy is the critical transition from internal understanding to external communications, ensuring that all stakeholders know where, how, and to whom the brand must come to life.  

The Six Core Components of the Brand Strategy are:

  • Brand Story
  • Audience Profiles
  • Competitive Analysis
  • Narrative Platforms
  • Key Messaging
  • Communication Guidelines

Case Studies

BaDass Coffee of Hawaii

Brand DNA

Socialtyze built the Brand DNA and Creative Development for Bad Ass Coffee of Hawaii transforming its business into an exciting, revolutionary brand that lives with purpose, inspiring customers to fuel their inner badass everyday.

VIEW CASE STUDY

PowerPlant Partners

Brand DNA and Strategy

Socialtyze worked with the partners at PowerPlant to build its Brand DNA and Strategy to provide a clear and distinct direction for its business.

VIEW CASE STUDY

EMOTAE

Marketing 360 & Brand Launch

Socialtyze worked with the executive team at Emotae to bring this new fashion brand from a mere concept to a full-blown launch, all within 3 months. We helped Emotae to build the foundational principles of its brand, providing it with a belief that Character is Sexy and is far more fascinating than looks. Emotae is the perfect embodiment of purpose with a sense style, allowing women to fall in love with the clothing while feeling the deeper sense and power of the brand. We helped Emotae to build the foundational principles of its brand, providing it with a belief that Character is Sexy and is far more fascinating than looks. Emotae is the perfect embodiment of purpose with a sense style, allowing women to fall in love with the clothing while feeling the deeper sense and power of the brand.

VIEW CASE STUDY

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