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Here’s my analysis of the 4 top Super Bowl ads based on two criteria -
Click below to see my video on my new Insta. page or keep reading.
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With 58 cuts in :60 seconds, the ad kept our attention the whole time.
Creating “The Bud Light Genie'' was also brilliant.
This is a campaign that has a ton of legs that Bud Light can run for years. After some seriously misguided moves, Bud Light is coming back.
Who didn’t love the superhero grandmas in Dorito’s Ad
The ad is all about the chase for the bag of Doritos. It doesn't need to talk about how star-spangled awesome the product is--the narrative implies that it’s excellent.
The names of the grandmas are Dina & Mita which is the name of their new brand, Doritos DinaMita. Brilliant!
I am going with Budweiser again but for different reasons.
Now, here’s the crazy thing about Super Bowl Ads. They cost $7 MM for :30 but the celebs alone can also charge up to $10 MM. How does Bud get around the celeb costs?
It creates serialized content with its mascot, the Clydesdales, who became the celebs themselves and are also a perfect representation for Bud, America’s Beer Brand--they exude patriotism, strength, and hard work..what’s not to love?
Bud is also brilliant at building narratives that pull at the heartstrings.
My reco. this year - Take a page out of Bud’s marketing playbook and start testing and building serialized content. Create your own celebs and iconic assets. It doesn’t happen overnight but it’ll boost your career and the brand in 12 - 24 months.
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I can’t predict who will win the game but if you’re into Super Bowl marketing, you are in for a treat regarding the ads.
After a poor performance last year, the ad community has rallied and created some pretty cool 30 and 60 second spots.
Here’s my top prediction for 5 that are worth waiting around for -
Taylor Swift will not be the only celeb in the Super Bowl, the ads will be packed with tons of celebs -
….to name a few.
The only thing that I still don’t get is that many of the ads still feel old school.
They entertain me, but they don’t really sell the product.
Apparently, many companies are still fine spending $7 MM + production + talent fees to create an ad that may make people laugh for :30 but don’t drive any core message, which is why I will forget most of the ads that I see on Sunday.
Or
I will say, “that one with Jennifer Anniston'' and then fail to remember who it was for or worse quote the competitor.
I do think, however, that many brands are doing it right!
Check for my blog and Social Posts on Monday with my analysis of who won the day and why from a marketing perspective.
The rules have changed, and there is an art to weaving a narrative and selling a brand, particularly in today’s culture.
It’s usually not the ads everyone is talking about.
See you after the game!
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The whole world is talking about AI but how can it work specifically for you?
What are the leading tools that can save you a ton of time and allow you to make thumb-stopping content?
Below, I have listed a number of AI tools, tips, and hacks across Content Creation, Social Media Management & Data Insight.
1. CONTENT CREATION:
No brand can be built without high quality content. PERIOD.
Here are some ways in which AI can help:
Personalized Content: Tools based on analytical GEN LLM models like copy.ai and Adcreative.ai can process the personas of your target audience, their interests, and pain points.
With personalization at heart, they help you craft content that directly appeals to your prospects’ hearts and makes them hit that big fat FOLLOW button.
Content Optimization: Remember, everything you publish goes through a tight algo check on social media.
The latest integration of AI into existing content forward tools has made optimization a lot easier for creators.
Use Semrush AI for seamless market research and competitor analysis, and feed the insights to Narrato to generate content that’s made to win on social media.
Multilingual Content: Mr. Beast is dubbing his content in Portuguese, Russian, and Arabic and many other languages to reach more regional viewers. Why shouldn’t You?
And here’s the crazy part – you don’t need to be as rich as Mr. Beast to have studio quality dubs. Do it in one click using any of the following -
Now, on to the second most important pillar of social media – social media management. We predict that analytics-forward AI platforms will help creators streamline their social media and will also add a pinch of automation. It will -
Social Media Monitoring: AI tools like Brand24 can monitor your social media accounts and notify you of any new activities that require your attention, like important mentions.
Optimized Posting: Tools like Hootsuit AI can suggest the best times to post based on your audience's online activity. With accurate pattern recognition, it will also help ensure your posts have maximum reach and impact.
Personalized Messaging: Chatbots that personalize user experience are already the talk of the town. But did you know that they can help you send personalized messages to your network, answer certain queries with workflows, and provide 24/7 assistance?
Yes – CRAZY but true. Zapier AI and Manychat are good starting points if you’re a beginner.
Analytics and Reporting: AI has the capability to sift through your social media metrics, offering valuable insights about how your audience interacts and what they prefer.
For analytics and reporting to build your brand on social media with AI, consider Sprinklr's AI-powered tools. This suite offers insights from over 30 digital channels, integrating them into easy-to-understand reports for smarter decision-making.
By leveraging AI for social media management, you can save time and effort, improve your branding strategy, and engage with your audience more effectively.
How do you expect to grow a following if you’re not catering to what they want to consume?
AI boosts your brand by digging into big data to uncover what your audience loves and how they behave. Let's look at the different ways AI does this:
Predictive Analysis: AI tools like PredicHQ can examine past data to forecast upcoming trends and behaviors. This enables you to craft content or promotions tailored to what has worked in the past and future needs.
Lookalike Audiences: AI detects common traits within your current audience to form similar groups, broadening your influence and connecting you with people likely to resonate with your brand. Facebook Lookalike Audience might be where you want to start for this.
Sentiment Analysis: AI models are capable of going through online discussions to gauge emotional tone, enabling you to shape your communications to match the feelings and interests of your audience. We found Keyhole and Brandwatch do an excellent job at sentiment analysis.
Personalized Recommendations: AI tools for branding like Buffer Analyze can tailor personalized suggestions for your content by learning from your audience's likes and actions on social media.
This lets you foster deeper bonds and build your brand in the right direction.
So there you have it.
AI sure sounds like a great assistance in building a brand on social media.
These advanced AI platforms will -
It is not just the car that wins, NASCAR races. It’s the driver in the car.
When building a brand, it’s super-important that you stay consistent, tell effective stories with content, and let your personality shine.
If you’d like some help with that, contact us. Our leading Creative Strategists work with top Content Creators with millions of followers in Social Media to help brands, agencies and creators to excel.
While there’s still some time before bots take over the world, generative artificial intelligence is changing the way most industries work.
And the creator space is no exception.
The good news? There’s a plethora of ways these advanced Gen AI models can help content creators grow in 2024.
That’s exactly what we’ll find out in this blog. Top examples of AI technology for creators. Excited? So we are.
If you’re a content creator or are planning to become one in 2024, you’re in great luck.
About a year ago, crafting a video just by typing in some text sounded like something straight from a sci-fi movie.
Now, as we’re about to say ba-bye to 2023, we already have a bunch of advanced TTV models that redefine how video is created. Can you believe the videos below were created entirely using AI?
But John, why should I care? Glad you asked -
Text-to-video tools are ideal for simpler videos. These AI video generators take your script, split it into generative scenes, and add background visuals and voiceovers. Our top picks are -
What if we told you - You don’t have to be on camera or hire a model to shoot a video with a specific face and body?
Well, buckle up, because with the latest video Gen AI models, this wild fantasy also gets real with just a few simple clicks.
To give you some background, AI avatars are digital representations of people that are created using artificial intelligence.
Programmed to adapt to user preferences and interests, they offer a customized experience like never before.
Whether it's suggesting the perfect product, delivering the latest news, or simply creating content that feels like it was made just for your audience (and by YOU), these AI avatars have got your back.
And the cherry on top? You can create your very own AI replica with tools like HeyGen.
Just input your script, train it with a snippet of your video, configure it to your preferences, and voila – a digital twin that speaks and acts like you. The possibilities are truly limitless.
If you’ve watched the viral video of Mr. Beast speaking in French, Japanese, and Spanish and ended up dropping your jaw, you know what we’re talking about.
More than half of the world’s population can communicate only through their native languages.
That’s how many people you’ll never reach if you’re content is only distributed in one language.
But hey, what’s new here. Dubbing has been a part of media business for years.
Enter the NO STUDIO DUBBING.
Traditional dubbing can be pricey, requiring professional voice actors, lots of equipment, and studio space. AI dubbing offers a cheaper option, cutting down all these costs.
By using Gen AI powered tools like ElevenLabs and HeyGen for dubbing your videos, you -
- Save thousands of $
- Can create more in less time
- Get consistent voice quality outputs
Whether you’re a podcaster, YouTube creator, E-Learning course developer, audiobook publisher, or video game dev, you can’t afford to sleep on these Gen AI models.
This fresh breed of AI video tools has gained popularity recently.
They let you transform your lengthy videos into bite-sized clips perfect for social media, effortlessly in just a few clicks.
As an Internet marketer in business for over 25 years, I remember the tedious task of sifting through 90-minute webinars to find and clip those 60-second gems.
Well, thanks to the recent wave of Gen AI, you don’t have to slog through that anymore.
Just upload the video and the algorithm will analyze the most important tidbits of information, do the splitting, and even ensure that the faces talking remain in main focus.
Doesn’t that sound like pure witchcraft?
In our internal experiments, we found OpusClip doing a great job for Instagram and TikTok repurposing.
Other top-of-the-line Gen AI tools for creators for repurposing content are -
How many of us wanted a crystal ball that could tell us whatever we asked when we were kids?
Well, sadly, that dream didn’t come true, but something better did – Gen AI content strategy.
Having been trained on thousands of pieces of content and frameworks that have already proven effective, AI models can lay multiple roadmaps for content strategy with a high probability of winning.
You can also feed your ideal client personas into these tools and ask them to curate your content calendars accordingly.
Channel your creative energy to the areas you’re best at and let the cutting-edge Gen AI tools for content creation do the content’s heavy lifting for you.
If you’re a complete beginner, start with Copy.AI -
- Easy to use interface
- GPT like copilot
- Use case segregation
For more advanced ad campaign generation, Adcreative.ai tops the charts.
And that’s a wrap!
It’s pretty clear that with new Gen AI platforms and use cases popping from every corner, content creation is never gonna be the same.
But as long as you have agility by your side, turning change into opportunity isn’t that hard.
We at Socialtyze keep experimenting with and integrating the latest technology that, in one way or another, can benefit creators and help us tell better stories.
Need some help with your campaigns? We’re just an email away.
The audience admires the relatability and big hearts of these creators, showering them with attention and love. Result? Brands teaming up with these do-gooder influencers are hitting the jackpot.
2024 is all about brands and influencers holding hands for a better world. Reaching out to your audience with polished, scripted ads is a thing of the past. You need to touch hearts and make a difference to shine.
Here's the lowdown on how you can ride this wave too -
And because we love to spill the tea on who's who in the influencer marketing world, we've curated a list of the top philanthropic influencers you absolutely need to know about. Excited? So we are.
But before we dive in, hey, it’s easier said than done - we get it. And We’ve got you covered.
Feel free to reach out to us at Socialtyze if you’d like some professional help in crafting data-driven influencer campaigns or selecting the right talent for your marketing (including our top suggestions below).
Jimmy Donaldson, better known as Mr. Beast, is popular for something beyond jaw-dropping stunts and challenges. With a knack for doing something good, 204 million subscribers and billions of views, the YouTube sensation has turned philanthropy into viral content.
In 2019, he initiated the #TeamTrees campaign, aiming to plant 20 million trees by 2020. With the help of his massive following, he not only reached but exceeded the goal, raising over $23 million for the Arbor Day Foundation.
His unique blend of entertainment and altruism has set a new standard for influencers, proving that social media fame can indeed be leveraged for the greater good.
With a heart as big as his following, Mr. Beast, shows us that you can be both entertaining and a force for good.
Meet Paul Nicklen, a man who wears many hats—photographer, filmmaker, author, marine biologist, and oh, let's not forget, a philanthropist with a heart of pure gold. With a following of 7.3 million on Instagram, Paul knows how to capture moments and hearts.
Paul uses his platform to emphasize the urgent need for orca conservation and the preservation of Alaskan wildlife. His Instagram feed is a visual feast of Mother Nature's finest, from awe-inspiring orca shots to the untamed beauty of wilderness.
As the co-founder of the non-profit SeaLegacy, Paul is charting a new course in ocean conservation.
Zachery Dereniowski, or should we say @mdmotivator, the TikTok boss who's got 17.5 million followers hooked on his "gotcha" moments.
But hold on, he doesn’t just do your run-of-the-mill pranks. Zachery's game is more like, "Hey, can you spare a dollar? Just kidding, here's $500!" Talk about a plot twist, right?
While some TikTokers are busy making folks squirm, Zachery's out here turning everyday Samaritans into overnight celebs.
One video featuring a generous homeless man hit a jaw-dropping 38.6 million views. Another, where he flips the script on a wheelchair-bound man, skyrocketed to 69.9 million views.
Our verdict – in a world where everyone's trying to "expose" each other, Zachery's busy exposing the best in us.
As the first openly gay Olympic figure skater, Adam is a champion both in and out of the rink.
In 2018, Adam took his advocacy to the next level by launching a fundraising campaign for GLAAD, an organization fighting against LGBTQ+ defamation.
His goal? To empower athletes and youngsters to embrace their true selves. And as you might have guessed – He's been killing it, raising over $40,000 for GLAAD's culture-changing youth programs.
(https://justgiving.com/fundraising/adamrippon)
And Adam's activism doesn't stop there. In 2020, Rippon donated to The Okra Project, a charity supporting underprivileged black transgender individuals.
So, whether you're watching him land a triple Axel or scrolling through his empowering tweets, know that Adam Rippon is a force to be reckoned with, both on and off the ice.
(https://en.wikipedia.org/wiki/Adam_Rippon#:~:text=Rippon%20endorsed%20and%20campaigned%20for,helping%20underprivileged%20black%20transgender%20people.)
Hold onto your cosmos, folks, because Bethenny Frankel isn't just serving up reality TV drama—she's serving humanity through her BStrong fundraising.
From the glitzy ballrooms of "Real Housewives" to the gritty frontlines of global crises, Bethenny's Instagram is a rollercoaster of glamour, and good deeds.
Earthquake in Turkey? She's on it. Crisis in Syria? Already there, darling. Talk about setting examples for other philanthropic Influencers!
And let's not forget our veterans; she's rallying the troops for them too. So, the next time you're scrolling through her feed between sips of your Skinnygirl Margarita, know that you're not just following a star, you're following a bona fide global guardian angel.
With 170k followers, JT Laybourne is a man who knows how to turn kindness into a viral sensation.
Having gained massive traction for his recent "21 Days of Kindness" campaign, JT believes in taking small steps that make a big difference when it comes to spreading love and joy.
From giving a troubled kid a tour to a monster truck to fulfill his dream to handing out flowers to strangers on the street to giving tickets to the Super Bowl to a kid diagnosed with cancer, JT is leading a moment, steering us towards a kinder world.
He’s also been consistent with his donations to the American Heart Association and has also been educating others on how they can help with his fundraising masterclasses on YT.
The influencer world is evolving rapidly and for good – it’s not just about all glam and the latest trends anymore.
These philanthropic influencers are living proof that you can have your cake, eat it, and share it too.
From planting trees to empowering marginalized communities, they're using their privilege to make the world a better place, one click at a time.
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