Earlier this month, Socialtyze CEO, John Bohan, interviewed over a dozen top marketing executives at the MobileNomics Conference in Deer Valley, UT to explore the future of advertising and marketing. Executives from American Airlines, Gatorade, Nestle, and others share their thoughts on influencer marketing, virtual reality, artificial intelligence, and how mobile has become more of a mindset than a device. Our video series, which unfolds over the next several weeks, provides you with tips and insight on how to keep pace with our rapidly changing world of marketing.
Robin Bennefield, Managing Editor at Marriott International, discusses the importance of digital storytelling. Marriott shares stories that shine a light on the property, people, and the experience in an incredibly genuine manner. In the next three years, Bennefield hopes to take the Marriott platform to the next level by working closely with brands, partners, and influencers to create an authentic network of storytelling platforms.
Noah Mallin, Head of Social at MEC, explores the importance of data for mobile, the human element of Artificial Intelligence, and the use of Virtual Reality for on-site activations. When it comes to influencer marketing, Mallin discusses the importance and impact that true influencers can make and where to draw the line when using social celebrities.
To conclude our video series of the #Videonomics Round Table session in Santa Monica, find our highlight reel below featuring our CEO John Bohan as he interviews:
Watch to learn:
John Bohan, CEO and Founder of Socialtyze, recently attended the Videonomics Summit in Santa Monica, where a collection of the industry's leading marketers gathered to take an in-depth look at the emerging trends in video marketing. In a wide ranging discussion these executives tackled everything from content creation to emerging platforms, cutting edge tools to new influencer partnerships. John was on hand to interview these thought leaders in a six part series.
Shannon Pruitt, President at The Story Lab NA, talks about what influencer marketing will look like over the course of the next two years and how influencers will continue to grow on platforms that don't even exist yet. She shares her views on how brands can adopt new audiences while driving sales and tracking ROI.
Lily Knowles, VP of Marketing at Vizio, talks about the change of content creation and consumption over the past few years. She explains that everything comes down to three tenants: time, money and people. By using social listening, brands are able to monitor and understand fan sentiment and prioritize which trending topics to tackle. Through utilizing genuine fans, you are able to find the crossover between an influencer's fans and a brand's fans, giving the shoppers and fans what they want. You need to keep it simple, don't over think it.
Raakhi Agrawal, Digital Strategy Marketing Manager at Nestle, shares her insights on efficient content creation in the digital age. Between day-to-day social creative needs, and large tentpole campaign creative, Agrawal explains how Nestle has structured their agency relationships to maximize efficiencies.
Noah Lomax, Global Consumer Social Strategy Manager at HP, discusses how his team has leveraged influencers to market the value of print in an increasingly digital first market. Using a mix of celebrity and mid-tier evergreen influencers, the team allowed these passionate content creators to tell HP's brand story in authentic and interesting ways. Perhaps most importantly, Lomax explains how his team measured the success of their influencer initiatives.
Rah Mahtani, Digital Communications Manager at Jack in the Box, discusses why scaling influencer marketing programs is important. He says, that celebrity influencers are important for triggering a conversation, and to keep a conversation going and sustained, to utilize micro-influencers.
Jeff Pray, SVP of Starcom USA, shares his process of running ads to various targeted audiences. Jeff discusses the the importance of brand integrity with influencer marketing and stresses why creative is vital for any marketing campaign.
Socialtyze partnered with Facebook to understand optimal frequency levels to drive movie ticket sales and we found some incredibly surprising results. We then combined this Facebook survey data with movie ticket purchases on Fandango based on frequency and targeting groups. The conclusion is a surprising revelation about the timing, frequency, and targeting of ads leading up to a movie release and/or TV premiere.
We promise that wasn’t a publicity stunt! But it was fun nonetheless. Here’s to celebrating LA, where all dreams come true (unless you’re Matt Damon). Socialtyze media client, Lionsgate, waltzed into last night’s Oscar ceremony with a staggering 14 nominations for La La Land, and sashayed out with six wins, including Best Director and Best Actress! The film has dominated headlines, the box office and the awards season circuit over the past few months, and we couldn’t be more proud to have partnered with Lionsgate on this project.As part of our work for the film we crafted and executed a multi-tiered paid social strategy in which we shepherded the film through each stage of it’s release: the limited release, nationwide opening and awards campaign. Our media team used a calculated targeting strategy and innovative new ad units to really bring the campaign to life. Our Facebook canvas ads in particular shattered industry benchmarks. When you have an incredible film, a stellar team, and a smart media strategy you walk away with gold.
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