What if you knew what everybody was talking about before you joined a cocktail party? In fact, what if you were the topic of conversation in many circles before you arrived? Some are talking smack and others are singing your praises. You know exactly who your haters and admirers are.How well prepared would you be to engage in conversation? That’s what social listening does. It’s the fly on the wall that gives you invaluable information before you open your mouth. It's a powerful tool that allows brands to identify who loves them and why, and to engage in conversations that are already happening, rather than trying to force conversation from a pre-scripted agenda.Think of it like a cheat sheet. Knowing what your audience is saying before joining the conversation can set you up with the best talking points. Using social listening platforms, brands are able to identify what they have in common with their fans. Knowing your similarities gives you the upper-hand when walking into that party--you’ll know exactly who to talk to and what to say.At Socialtyze, we have used Crimson Hexagon for three years to help us to take the guess work out of our community management and paid media campaigns. Crimson is a social media analytics platform that uses real-time social data and insights to increase ad and community efficiencies.We first experienced success using Crimson Hexagon to support the launch of six national feature film releases for a major movie studio client. Since we kept our ears open before taking action, we were able to discover specific keywords and interests of our audience, which led to our media buyers creating powerful targeted ads.How powerful?Using our listening cheat sheet, we increased our efficiencies of purchasing fans by 16 percent. We also used it to find other audiences that were similar to fans of the movies, allowing our studio clients to broaden their reach of new audiences leading up to opening weekend.Watch the video below for more on how and why social listening has become one of the most valuable ingredients for successful social mingling.[embed]https://www.youtube.com/watch?v=ytsdsnM_Utw&feature=youtu.be[/embed]Want more tips and tricks for how to dominate social this year with Data, Creative and Amplification? Download our 2016 Social Media Survival Guide.
When it comes to social media, content is king. Posts need to be well thought out, curated and cohesive to help your brand succeed. While this may sound intimidating, it can actually be quite easy, as long as you are organized and succinct.Find your Tone & Voice sweet spotThis is important. You need to establish how you want to talk to your fans and how you want them to perceive your brand. Are you the cool older brother or the friendly, informative mom? Identify how your brand will talk to its fans and keep this in mind while organizing your calendars.Show your promotions some loveDo you have special offers running this month? Are there specific products you want to push? Are you running a contest or giveaway? All of these questions are important to consider when mapping out your calendars. You don’t want to oversaturate your page with one topic, so plan to post about each topic no more than once a week.Holidays or Bust!Don’t forget to mention any and all holidays that are coming up. While you may not have any special deals or promotions for Christmas or 4th of July, they are notable because they will likely be a trending topic, or something prospective fans will be searching for on social media. Coming up in searches is a great way to gain a few new fans.
Is National “Talk Like a Pirate Day” a fit?It’s always smart to check for “National Days” to add to your calendars. Does Talk Like a Pirate Day work for your brand? Look through the upcoming “non-holidays” and pull out what could work for you. It’s a nice way to diversify content, and get some eyes on your posts if the day ends up being a trending topic.Check your assetsGo through the images you have available for your posts. You don’t want to write copy that doesn’t have an image to accompany it. While your copy is important, a great post won’t perform well without a great photo.
Think first, post secondWhen looking for your general day-to-day posting topics, create some strategic ideas to fill in your non-promotion and non-holiday, days. Try using quote posts, whether you use the quote in the copy or overlay the quote on the image, this is a great way to generate shareable content. If you’re looking for engagement, try asking the audience for their opinion with this-or-that posts, or fill in the blank. Just make sure you keep track of you original content so you don’t repeat yourself throughout the month.
CM Cheat: Use a template!Creating a template for your calendar can make writing your calendars a much less daunting task. (For example: 4 quote posts, 4 this-or-that posts, 3 giveaway posts, etc.) Once you have established a structure for your calendar and thought through how you want to address your audience, you should be able to identify just what kind of posts you need and let the creative juices start flowing.Map out your calendarNow that you’ve established all of your talking points for the month, start adding them into your calendar. Fill in which promotion, holiday or strategy you’ll be utilizing each day. This will allow you to be sure you aren’t talking about the same topic or using the same strategy two days in a row. Also, aim to post no more than once or twice a day. You don’t want to spam your fans or encourage them to unfriend or unfollow you.Keep an eye on the competitionKeeping yourself well-versed on what other brands are doing is another great way to draw inspiration. Use other brands' posts as an opportunity to observe what’s working and what’s not, and then analyze how you can apply that key learning to your own client.Think like a consumerIf you were a fan of this page, what would you want to see? What posts would resonate best with you? This is a great perspective to have when drafting your calendars. Many community managers start to focus too much on the brand side. While you are trying to get the brand’s messages across, you need to consider whether it’s something your fans will get excited about.Want more tips and tricks for how to dominate social this year with Data, Creative and Amplification? Download our 2016 Social Media Survival Guide.
We are excited to announce that we’ve partnered with Nicole Butte, founder of Digital Pep, who will be providing counsel and strategy for all of our movie campaigns. Nicole brings with her the unique studio mindset as well as nearly two decades of experience in digital marketing.We view social campaigns in 360 degrees, combining paid and organic media into one cohesive program. Nicole will work with our data, media and development teams to connect the dots between social listening, paid media, community management and influencer marketing, which will continue to become a more and more prominent element of movie campaigns. Marrying the traditional practices of media and publicity into authentic editorial with high reaching, measurable results, we see a huge opportunity to leverage the insights gathered from live social listening into long tail influencer campaigns.Prior to launching Digital Pep, Nicole was VP of New Media at NBC Universal’s Focus Features and before that, she was VP of Interactive Promotions at New Line Cinema. Throughout her career, she has run digital marketing campaigns for films including Dallas Buyers Club, The Kids Are All Right, Anna Karenina, Sex and the City, Wedding Crashers and many, many more.Want more tips and tricks for how to dominate social this year with Data, Creative and Amplification? Download our 2016 Social Media Survival Guide.
The Challenge "Before I Wake" was a small horror release facing two major challenges:
Socialtyze was tasked with helping our client break through the clutter on Twitter and build excitement for the film.The CampaignSocialtyze, Relativity, and Twitter came together in one conference room for 10 hours in March to launch and monitor the campaign from beginning to end. This enabled our team to target Twitter keywords before they became trends, live report results to the client, and make snap decisions with the partnering creative agency about what was working.
The Results
Want more tips and tricks for how to dominate social this year with Data, Creative and Amplification? Download our 2016 Social Media Survival Guide.
Optimizing your brand's social media properties is the absolute first rule of effective social marketing. Because social is a largely visual medium, all of your creative absolutely, positively must be properly sized for the platform on which it appears. We've all seen those brands with pixelated cover photos, or rectangular profile pictures awkwardly crammed into a space designed for square photos. We don't want you to be that brand, and you certainly don't want to be that brand. So let us help!Here's a handy outline with the latest image sizing specs for Facebook, Twitter, Pinterest, Instagram, Tumblr and Linkedin. Bookmark it, refer to it often, and thank us later. Happy posting!
Want more tips and tricks for how to dominate social this year with Data, Creative and Amplification? Download our 2016 Social Media Survival Guide.
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