One of the biggest challenges in marketing today is creating video ads that people actually want to watch. Busting through the social media clutter to grab someone’s attention (and HOLD it) requires a lot of creativity, careful planning and cultural dexterity. Using our recent work with Jack in the Box & Coca-Cola as an example, our CEO John has a few tips you should keep in mind when crafting your strategy.

Influencer marketing is a complex space. After having run dozens of campaigns over the last couple of years, I’ve witnessed many marketers still feeling their way around in the dark when working on influencer campaigns. We often get the same questions over and over again from clients, meaning one thing is certain: They’re not alone in their influencer marketing challenges. Let’s take a look at the biggest challenges brands face when executing campaigns – and how to solve them.Read more on Forbes

So you're launching an Influencer Marketing campaign. Fantastic! Now for the first, and most crucial, question: what type of influencers are right for your program? Celebrity? Mid-Tier? Micro? A mix? It's a make or break decision, that really depends on your goals.

Here we lay out what you need to know when working with celebrity influencers. Watch, and let us know your thoughts.

It's been a few weeks since Instagram rolled out its Snapchat doppelganger, Instagram Stories, and the Internet is still in fevered hysterics over the implications for each respective platform. Today, Socialtyze CEO John Bohan takes a moment to analyze what these developments mean for marketers on both Snapchat and Instagram. Take a look and let us know your thoughts!

Influencer marketing has become a mainstay topic in the C-Suite and is showing no signs of disappearing. In the last year alone, the burning question on every marketer’s mind has quickly evolved from, “Should we?” to “How do we?”Now that the value of having an influencer marketing strategy has been agreed on, the many variables that go into a successful influencer program also must be acknowledged. Influencers come in all shapes and sizes and can be found in virtually every pocket of the web, but one thing remains constant: the messenger matters. The brands that are nurturing long-term relationships with micro-influencers (those with a reach of 10,000 or fewer) are the brands that will enjoy the greatest rewards.Read more here.