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We said we’d share the formula — so here it is 👇

Going viral isn’t luck. It’s structure.

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1️⃣ Start With Something Everyone Recognizes

A local landmark.
A trending topic.
Something culturally familiar.

In this case, we used the statue at the head of Hermosa Pier — a spot everyone in the South Bay instantly recognizes.

Familiarity lowers resistance.
People stop scrolling because they know it.

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2️⃣ Open With Something You Don’t See Every Day

The first 3 seconds matter more than anything.

Start with:
• A visual that shouldn’t be happening
• A moment of curiosity
• Or a line that makes someone think, “Wait… what?”

If it feels slightly unexpected, you’re doing it right.

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3️⃣ Make Yourself Part of the Story — But Not the Hero

This is key.

You’re in the video.
But you’re not the main character.

Something bigger is happening — something connected to your brand, your community, your point of view.

You’re along for the ride.

That makes it feel authentic — not self-promotional.

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4️⃣ Close With a Line That Brings It All Together

Wrap it with a tagline that ties the moment to your brand.

In our case, we ended with:
“Move to Hermosa, where magical things happen daily.”

Simple. Memorable. Brand-aligned.

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5️⃣ Make It Highly Visual (Less Dialogue = More Reach)

This one’s huge.

On most platforms, a large percentage of viewers watch with the sound off.
(Industry averages often show 60–80% of social video views begin muted.)

If your video only works with audio, you’re losing people.

Strong visuals > heavy dialogue.

If someone can understand it without sound — it travels farther.

So the real equation looks like this:

Familiarity

• Curiosity
  
  
• Community
  
  
• Brand Alignment
  
  
• Visual First Storytelling
  = Shareable Content
  
  

And shareable content is what spreads.

That’s the formula.

If you’re an entrepreneur, small business, or realtor — this works in any market.

If you want some help going viral, give us a shout:

John Bohan, CEO Socialtyze @ Jbohan@Socialtyze.com

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