Reach your goals the right way. See why you should venture into Facebook’s newly released ad units and targeting types. Don’t let other social media companies give you the merry-go-round. Let us show you how to swing into gear.

First there are some rules you need to know:

#1 Be aware of your surroundings

Make sure your ads live in the best neighborhood with Premium.

Run your media on the most prime locations. Premium ads can be displayed on the News Feed and Profile Pages, boosting engagement among users.

Bigger is better. The six Premium ad types can have images up to 20% larger than Marketplace ads, ensuring more users interact with your ad.**

Going Retroviral: Once a user interacts with your Premium ad, whether it be RSVPing to an event or responding to a poll, the unit expands encouraging even more user engagement. These ad units can self-replicate, creating the potential for stories to be run in friends’ newsfeeds.

If you want top performance no matter the cost, Premium ads are the way to go. These ad units are expensive but worth the cost if your brand is already well known in the social space or if you are offering something big.

#2 Don’t Talk to Strangers

No need to solicit strangers, you can now target only the specific users you want with Custom Audiences. Using your client email and phone number database, we can target only the consumers relevant to a specific promotion or offer.

Your client can be identified through their known email or phone number upon signing on to Facebook. From there we can decide what ad type or copy to direct at them.

Custom Audiences should be used for campaigns that focus on rewarding your current customers and is not the right choice for acquiring new fans. These can be special offers, such as discounts or sales that you know your current customers may have an interest in.

#3 Know your Nouns: People, Places, and Things

Be exactly where and what people are looking for. With the launch of Facebook’s Sponsored Results, Socialtyze is now offering our own custom approach to targeting your potential consumers based on similar Apps, Pages, and Places they are searching for.

You can be the first one in line by targeting an App or Page related to your brand and you can show up as the top sponsored result.

Sponsored results can benefit brands with a high concentration of competitors in social media. Target users who are searching for your competitors and use them to build your brand.

Campaigns with specific promotions or trending topics also have the potential to perform well with sponsored results.

Not all three services are well- suited for every campaign. These new services can benefit your brand as long as you keep in mind the core goals and purpose of your campaign.

Now that you know all the rules, it’s time to play.

Tag, you’re it!