Tastes Like [Happy]

Socialtyze ignited a robust UGC Sweepstakes asking America to share  “What makes YOU happy?” in :06 or less for a chance to be featured in [ yellow tail ]'s Super Bowl commercial and be entered for the trip of a lifetime. Socialtyze supported the campaign through paid social and influencer marketing all in support of the brand's new tagline "Tastes Like Happy", which launched during the Super Bowl.

Our Super Bowl contest generated
over 1 Billion publicity impressions & 92% positive sentiment

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