Dave Koz 12 Wines
Of Christmas

Socialtyze created an innovative marketing initiative for Wine Access to generate new customers and increase sales over the 2020 holiday season by uniquely pairing it with 9-time Grammy-nominated Saxophonist, Dave Koz. From concept to execution, Socialtyze developed “Dave Koz’s 12 Wines of Christmas” that included a livestream broadcast, email marketing, organic posts, and paid social media--the latter produced an overall ROAS of 14.2x.

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