How iOS 14 Updates Will Affect Advertisers and What You Can Do About It

In our recent iOS 14 Blog, we provided an update of what’s to come as a result of Apple’s upcoming privacy features in iOS 14.5. In sum, Apple will begin to require apps in the App Store to ask for permission before tracking any behavior. Consumers will actively need to provide permission to track in order for apps to record behavioral patterns of the users. For example, Facebook users who install iOS 14, will be presented with the following:

Apple's iOS14 Tracking Transparency Prompt asking permission to track your activity

Clearly, businesses that advertise on mobile, as well as those that optimize, target, and report on web conversion events from any of Facebook's business tools will be affected.Advertisers can expect changes in 3 core areas:

  • Advertising Tool Setup: Advertisers choosing to continue using a Facebook pixel and browser-based methods should immediately verify their domain in order to continue configuring and measuring conversion events on their site. Advertisers will also be limited to 8 conversion events per domain and these events will be ranked based on priority. In addition, when an event is changed, a 72 hour cool down period will occur before the campaign will resume using changed events.
  • Targeting and Delivery: Only 7-day click-through attribution windows (1-day view-through) will be available for all conversions and catalog sales objective campaigns. Advertisers using Dynamic Ads based Retargeting should expect to see performance and audience sizes decrease as well as a decrease in the size of your app connections, app activity Custom Audiences, and website Custom Audiences.
  • Measurement and Reporting: Real-time reporting will not be supported and data will be delayed up to 3 days, aggregated, and limited. Going forward, 28-day click-through, 28-day view-through, and 7-day view-through attribution windows will not be supported. For both app and web conversions, delivery and action breakdowns, such as age, gender, region, and placement will also not be supported.

But unlike months ago when news of this update sent advertisers in a frenzy, we wanted to provide some palatable solutions on how to prepare to optimize your results in wake of the iOS 14 update.

Socialtyze provides iOS14 media update solutions

Action 1: Verify your domain in Facebook Business Manager. This will enable you to measure pixel conversion events when Aggregated Event Measurement becomes available.Action 2: Prepare to operate with a maximum of 8 conversion events per domain. Advertisers should identify which conversion events are most important to their goals to keep.Action 3: Anticipate changes to attribution windows and update previous automated rules. Advertisers should export any historical data they can for future comparisons and be sure to update any automated rules using a 28-day attribution window to account for when the new 7-day click-through window default goes into effect.

Socialtyze helps clients find iOS14 solution

If you are a brand or agency and would like assistance in preparing for the changes occurring with the iOS 14 update or you are interested in simply marketing your brand on Facebook with a new partner, let us know at info@Socialtyze.com.

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TikTok Strategies for Your Next Campaign

With the explosion of TikTok, there is a rush to have a presence in this medium, but how do you do it effectively? To help, here are 15 must-haves to market your business on TikTok.

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Nothing Micro about the Power of Nano Influencers in Driving Results

The BIG GAME this past Sunday reminded us of our Super Bowl campaign that we ran for [yellow tail] wines that generated 1,500 fantastic UGC videos to introduce the brand's new tagline, Tastes Like Happy, driving massive foot traffic to Costco, Publix and other grocery stores to purchase the wines leading into the Super Bowl.

Our campaign was a nano-Influencer program that brought together an Army of Davids to pack a Goliath-Sized punch for [yellow tail] on Super Bowl Sunday.

Although the campaign was fantastically successful generating over 1 Billion free publicity impressions two years ago, the concept to use Nano Influencers was before its time.

The real opportunity for Nano Influencers is in 2021.

Why? You may ask.

The technology and networks have matured so that it is highly affordable to build, activate and measure Consumer Advocacy at scale. For example, Socialtyze has perfected its technologies and partnerships so that we now pull from our network of 300,000 vetted and approved Nanos to pick the ones that are just right for each of our brands.

Here are 5 Core Benefits to Going Nano now -

  1. Acquire New Customers- When running a Nano campaign you are guaranteed to generate new customers as the Nano’s themselves are your clients at scale. Receive 1,000, 10,000 or 50,000 new customers guaranteed depending on your budget.
  2. Pinpoint Targeting- You can build your Nano Ambassadors through a highly refined vetting process that searches by specific criteria so you will know that these advocates fit your customer profile.
  3. Build Your Army of Raving Fans- It is now simple to build raving fans at scale, i.e. advocates that you can tap into with every campaign to build momentum with your brand among their friends, generating more customers for you. On average, Socialtyze’s Nanos have a social reach of 2,000 like-minded followers.
  1. Connectivity - Nanos personally know most of their followers and are influential in persuading their real-life friends to consider your product or service. Engagement rates for Nanos are 4-10% of the follower base, which is significantly higher than any other type of influencer tier.
  2. CRM 2.0 - With Nanos you have the opportunity to build CRM on steroids. It’s B2C2C. In essence, you can use Nanos to spread your brand message to their friends on a continuous basis, and we know that people listen to their friends much more than they listen to messages coming from a brand.

Those are 5 good reasons to consider Going Nano in 2021 and we kept it short. There are plenty more benefits to building your Army of Raving Fans to drive your business forward.

If you’re interested in exploring how Nanos could fit with your current marketing goals this year, contact us at Sean@Socialtyze.com and we’d be happy to customize ideas for you.

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Advertisers Prepare for Impact of New iOS14 Update

Apple’s iOS14 update is poised to cause significant changes to advertising within mobile apps. Conversion marketing on Facebook and Instagram are slated to be most affected as previously-available targeting, optimizing and reporting techniques will be restricted by limiting access to consumer data. The latest iteration of Apple’s operating system will include three new app policies:

  • Data Nutrition Label: All apps must submit information about their app’s data collection practices via Apple’s App Store Connect.

This means apps will now have to reveal information about their privacy practices up-front, including any third-party integration. This will allow users to learn about some of the data types the app may collect, and whether that data is linked to or used to track them.

  • Tracking Transparency Prompt: App Store apps (including Facebook) must ask users for permission to track them across third-party apps and websites through Apple’s App Tracking Transparency (ATT) Framework.

Basically, a prompt will pop up asking the user if they will allow the app to track their activity across its platform and other websites. The user can then select either to, “allow” or “ask app not to track”.

  • Tracking via App/Browser APIs: Facebook and other platforms will need to use a new framework that restricts, aggregates, and delays event reporting.

Facebook has taken a vocal stance against these policies, stating that personalized advertisements and user privacy can coexist. Apple’s CEO Tim Cook had this to say,

Their plan was not to use Apple’s Tracking Transparency Prompt, however, this would have blocked Facebook from the App Store; and hence, Facebook had no choice but to participate in order to continue to support users and businesses that rely on their services. Facebook stated, “While limiting how personalized ads can be used does impact larger companies like us, these changes will be devastating to small businesses.”Apple’s changes are set to disrupt the in-app media landscape by making it much harder for businesses to personalize advertising. There is no doubt that more info will continue to be released around the topic and advertisers and agencies alike will need to pivot their strategies accordingly. If you are a brand or agency and would like more information on how the iOS14 update will affect you, please reach out to us at info@Socialtyze.com. We would be happy to help.

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Where The Smart Money Will Flow (Part 2)

If you would like your brand to thrive in 2021, lean into these marketing trends. Below is part 2, click HERE for part 1.

Sources: (7) HypeAuditor 2019 (8) Blog HootSuite 2019 (9) Yahoo Finance 2020 (10) Google’s Zero Moment of Truth Study 2011

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