Tone Skincare body washes, bath bars and hand soaps are known for their irresistible scents and allow users to celebrate their skin every day. When OMD contacted the Socialtyze media team to help build Tone’s Facebook page with new Super Fans and Influencers, we knew we had the right tools to help them. Using our proprietary technology, Qu, we uncovered Tone’s biggest brand advocates and discovered that they had common interests, including Top 40, Hip Hop, and Country Music, as well as TV and lifestyle.
Armed with deep insights into the Tone fan base, Socialtyze created look-a-like profiles to reach users who were more likely to become Super Fans and Influencers. We also crafted our creative strategy to showcase the products that Tone’s best fans love to engage with, ensuring the best performance.
The campaign provided OMD with in-depth demographic and psychographic data on Tone’s highest quality fans, and stimulated a major uptick in positive engagement on the brand’s Facebook page.