The Knot

The Challenge

HitchSwitch is a professional full-service online solution that guides you through the entire name change process. To generate brand awareness of Hitchswitch to millennial women, we thought it would be a perfect partnership with XO Group's, The Knot. The Knot is an online media company that bundles everything you need to plan your wedding on one amazing site. Wedding dresses, planning tools, wedding ideas, inspiration, photos, and the best wedding vendors. 

The Solution

Socialtyze partnered with a mix of influencers across verticals (lifestyle, beauty, fashion, bridal/wedding, parenting) and varying marital statuses (engaged, newlywed, married, married with children) to spark a conversation about name changing after marriage and increase brand awareness of the easy to use online service. The influencers ran content on their blogs, Youtube channels, and across other platforms, while encouraging click-through's to HitchSwitch's website through embedded customized URLs.