The LA Zoo wanted our help finding influencers to promote two of its biggest holiday events: the Reindeer Romp, a fun outing for the entire family, and LA Lights, an evening light show spectacle with food, drinks, and rides aimed at the young, LA cool set.
Given that this required our influencers to appear at the zoo and photograph the respective events, this required them (and the majority of their audiences) to be based in the LA Area. We targeted Los Angeles based mommy bloggers for Reindeer Romp, encouraging them to take their kids to experience the event and share the fun. For Zoo Lights, we targeted hip, young LA socialites. Both targeting groups helped us build huge awareness and drive traffic during this key holiday period for the LA Zoo.