Beach Bunny is an up-and-coming swimwear brand that’s recognized for its innovative luxury fabrics and sexy styles. The swim line is regularly spotted on Hollywood celebrities and can be found throughout the pages of the Sports Illustrated Swimsuit Issue. When the rising brand wanted help proving real ROI, they turned to Socialtyze for help. Together we identified their true consumer and build consumers who spend more than they cost.
Since pool party season is their busiest time of the year, Beach Bunny wanted to aggressively attack the market on the heels of being featured in Sports Illustrated. We leveraged owned properties such as their email list and their Facebook page to hit the low hanging fruit and attacked high end hotels and popular DJs to isolate the right audience. To bring up their average order value, we targeted aspirational brands like Balenciaga to drive up check out.
Socialtyze introduced dynamic ads to protect against linking to items that are out of order. As a result of our targeting, ROI was nearly 3 to 1, and purchase orders were able to maintain cost.