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Critical Niche Raises a Series A Round of Investment from ad pepper media & Changes its Name to SocialTyze

LOS ANGELES, CA (March 11, 2009) - SocialTyze, formerly Critical Niche, announced today that it has raised a Series A Round of Capital from ad pepper media (www.adpepper.com), one of the leading online advertising networks worldwide with 250 employees in ten countries.
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Changing Nature of Virality: Facebook and Twitter

After Perez Hilton recorded a single-day high of 13.9 million page views on the day after the Oscars, web research firm Hitwise found that the celeb gossip site’s top traffic source is Facebook. That’s crazy — for nearly as long as web analytics have been widely available, the top referrer for just about anything has been Google.
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